Case Study: Brownells achieves 17% lift in revenue per visitor with Adobe Marketing Cloud (Adobe)

Brownells - Customer Case Study

Brownells is a 70‑year specialty retailer of firearms parts and accessories with a 50,000‑item catalog that transformed into a multichannel business. Faced with customers who struggled to find specific parts and opportunities to upsell from its vast inventory, Brownells needed to improve site search, product recommendations, and overall conversion rates.

By deploying Adobe Marketing Cloud (Analytics, Target and consulting), Brownells simplified search navigation (adding a factory‑parts banner), implemented recommendation algorithms and optimized the checkout funnel. These changes produced measurable gains: more than a 10% site‑wide revenue increase from search improvements, a 17% lift in recommendations‑based revenue per visitor on PoliceStore (9% on Sinclair), a 7.8% RPV increase from price placement testing and a 1.39% conversion lift from header simplification, along with better visitor insights and data control.

Brownells

Jill Honken

Online Experience Manager, Brownells