Case Study: Briggs & Stratton achieves responsive web manuals and a 25% reduction in translation costs with Adobe (XML Documentation for Adobe Experience Manager)

Briggs & Stratton creates responsive PDF and web manuals with flexible and efficient DITA workflows with XML Documentation for Adobe Experience Manager

Briggs & Stratton, a 115+ year-old maker of outdoor power equipment, needed to deliver product manuals as responsive web content and streamline translations into 28 languages, but years of customizations to its DITA-OT workflow and an inflexible CCMS prevented efficient content reuse and web publishing. The company faced duplicated authoring, higher translation costs, and the need to regain DITA flexibility across thousands of documents.

By migrating 90,000 content pieces to XML Documentation for Adobe Experience Manager, Briggs & Stratton created a single, DITA-based source that publishes to PDF and responsive web with a few clicks, supports searchable mobile manuals, and enables tagged reuse via DITAVAL and condition presets. Results included a 25% reduction in translation costs, a 15% increase in content reuse within six months, elimination of unstructured content, and faster, simpler updates and publishing.

Briggs & Stratton

John Piechowski

Director, Dealer Support