Case Study: Brafton achieves 15% higher email deliverability and more sales-ready leads with Adobe Marketo Engage

Brafton adopts Marketo Engage to increase email deliverability, identify more sales-ready leads, and expand into new markets

Brafton, a content marketing agency founded in 2008 with offices in Boston, Chicago, and San Francisco, needed more reliable marketing automation as it expanded into the UK and Australia. After switching from Marketo to Pardot to cut costs, the company saw declining email deliverability, cumbersome spreadsheet-based lead scoring, and an 18% drop in sales-ready leads, along with a growing need to support multiple branding domains.

Brafton migrated back to Marketo Engage, using its deliverability-optimized infrastructure, built-in Salesforce synchronization, and streamlined lead-scoring tools. The move delivered a 15% increase in email deliverability, higher open rates, growth in sales-ready leads, seamless multi-domain branding for expansion, and the migration of 600,000 leads into Marketo for broader email, web, and mobile campaigns.

Brafton

Ryan Collier

AVP, Sales Operations