Case Study: AIDA Cruises strengthens customer engagement and brand loyalty with Adobe Experience Cloud

Bon Voyage Embarking on journeys that guests love

AIDA Cruises, the German cruise brand with about 95% recognition and more than 1.3 million passengers a year, needed to keep customers connected during the COVID-19 shutdown when no ships were sailing. To do that, it relied on Adobe Experience Cloud, including Adobe Analytics, Audience Manager, Campaign, and Experience Manager, integrated with its CRM system to better understand customer interests and maintain meaningful digital engagement.

Adobe helped AIDA Cruises reimagine its content, personalize outreach, and listen more closely to customer feedback across channels. The cruise line launched new stories, social campaigns like #aidamoments, and tailored follow-up communications, generating more than 74,000 fan posts and strengthening engagement while improving its ability to respond to customer needs and preserve brand loyalty during the pandemic.

AIDA Cruises

Alexander Ewig

Senior Vice President of Marketing and Sales