Case Study: Bombardier achieves unified global branding and streamlined web publishing with Adobe Experience Manager (Adobe)

Bombardier uses Adobe Experience Manager to deliver dynamic websites worldwide offering consistent, high-quality brand experiences

Bombardier, the only manufacturer of both aircraft and trains, operates more than 100 websites across 40 countries and 10 languages. With separate identities in its Aerospace and Transportation divisions, the company needed to unify its global brand, centralize content and digital assets, reduce maintenance, and empower nontechnical local teams to update and publish localized pages.

Bombardier standardized on Adobe Experience Manager within Adobe Marketing Cloud to centralize assets, deploy reusable templates, and provide permissions-based localization. The platform sped content creation, gave local teams the flexibility to publish without technical support, supported responsive multichannel delivery, and delivered more consistent, high-quality brand experiences—already reducing bounce rates and enabling a phased rollout to major and country sites with a plan to migrate 60% of pages in three years.

Bombardier

Jean Francois Deschênes

Chief Web Officer and Director of HRIS, Bombardier