Case Study: Boehringer Ingelheim achieves a unified global website and intranet platform across 26 countries with Adobe Experience Manager

Boehringer Ingelheim - Customer Case Study

Boehringer Ingelheim, a global pharmaceutical company with 41,300 employees across 138 subsidiaries, needed to standardize its external websites (26 country sites) and its global intranet onto a single system to ensure a uniform look and feel, synchronized content, faster localization and more efficient internal processes.

The company implemented Adobe Experience Manager (part of Adobe Marketing Cloud), integrated with WebLogic and existing systems (FAST search, ESB, SSO), replacing the legacy platform and using blueprints, personalization and digital-asset management to speed launches and support mobile channels. Delivered in eight months, the solution improved content workflows, enabled around 30 editors to work simultaneously, secured and streamlined content management, reduced administrative effort, and created a single point of entry for employees with further rollouts planned.

Boehringer Ingelheim

Manuela Pastore

Director of online Communications