Case Study: TBWA\WorldHealth drives health equity awareness with Adobe Creative Cloud

#BlackHealthNow raises awareness of health inequality and drives action

TBWA\WorldHealth launched #BlackHealthNow to raise awareness of major racial health disparities in the U.S. and encourage Black Americans to share stories of medical bias. The challenge was to educate people quickly with credible information and action steps, especially as COVID-19 exposed even deeper inequities.

Using Adobe Creative Cloud and Creative Cloud Libraries, TBWA\WorldHealth pivoted from short-form videos to a multi-platform livestream strategy, bringing in medical experts, political leaders, and celebrities across Instagram Live, Zoom, and YouTube. Adobe helped the team collaborate remotely and move fast, and the campaign delivered more than 50,000 live Instagram viewers, over 35,000 LinkedIn video views, and 2.1 million Twitter impressions.

TBWA\WorldHealth

Wallye Holloway

Associate Managing Partner