Case Study: Life Technologies achieves 25% more online traffic and 6.1% increase in e-commerce orders with Adobe Marketing Cloud

Biotech firm grows online traffic by 25% and boosts e-commerce orders by 6.1% with help from Adobe Marketing Cloud

Life Technologies, a global life‑sciences company serving customers in more than 180 countries, needed to modernize a fragmented digital stack and manage localized content across multiple regional sites without losing brand control. The company sought better SEO and conversion tracking while scaling content delivery for fast‑growing markets, especially in Asia.

Life Technologies implemented Adobe Marketing Cloud—including Experience Manager, Analytics, Social, and Media Optimizer—to centralize web and asset management, automate localization workflows, and gain real‑time analytics. The integrated solution drove a 25% increase in site traffic, a 44% lift in natural search traffic, a 6.1% rise in e‑commerce orders, and faster content publishing without adding headcount.

Life Technologies

Richard Milne

Global Director of e-Commerce and Digital Marketing, Life Technologies