Case Study: Bayer achieves 50% faster content delivery and 95% social publishing with Adobe Social (Adobe Marketing Cloud)

Bayer - Customer Case Study

Bayer, a Fortune 500 health and life sciences company, needed to explain complex scientific breakthroughs to the public via social media while navigating strict regulatory constraints. The challenges were streamlining publishing across diverse teams, shifting conversations to focus on the science behind products, and improving understanding of social communities and their sentiments.

Bayer implemented Adobe Social (part of Adobe Marketing Cloud) to centralize publishing, listening, moderation, governance and analytics, enabling collaborative, customized workflows. The platform cut time-to-market by 50%, now produces 95% of Bayer’s social content, improved visibility into audience conversations and sentiment, and enabled rich visual and video campaigns—including animations that generated 65,000 YouTube views and 87,000 Facebook views in one month—helping the small social team scale quality, engagement and executive support.

Bayer

Thomas Helfrich

Head of Social Media, Bayer