Case Study: Baronfig achieves a clearer, higher-converting website experience with Adobe XD

Baronfig - Customer Case Study

Baronfig, a design-led maker of tools for thinkers, needed to reinvent its ecommerce website as its product line grew from one notebook to more than 30 items. The old site presented every product equally, making it hard for customers to understand what to buy, and Baronfig wanted a scalable experience that matched its simplicity-focused brand. Baronfig used Adobe XD to rethink the site structure and user experience.

Adobe helped Baronfig build interactive prototypes and a clearer hierarchy around three categories—tools, workspace, and travel—with featured products and supporting accessories underneath. The new site was easier to explore, even for non-designers, and the redesign led to increased orders and higher sales pace, despite the pandemic.

Baronfig