Case Study: Bank of New Zealand achieves data-driven marketing and measurable revenue growth with Adobe Marketo Engage

Bank of New Zealand pioneers a pathway to transformation with Adobe Marketo Engage

Bank of New Zealand (BNZ), one of New Zealand’s largest banks, faced a capacity and legacy-systems challenge: its marketing team needed smarter, integrated data to demonstrate revenue impact, free up time for creative work, and restructure around customer segments while meeting compliance requirements. Leadership wanted clearer, evidence-based ways to prove marketing’s contribution to business outcomes.

BNZ implemented Adobe Marketo Engage to enable data-led, personalized customer journeys and tighter integration with existing systems. The platform reduced manual work, created a marketing automation team (about 20 daily users), saved an estimated $1M in potential agency fees, and—using the Revenue Cycle Modeler—shifted conversations with the C‑Suite from “what happened” to predictable revenue outcomes, earning marketing a seat at the table.

Bank of New Zealand

Ian Hulme

Head of Digital Marketing