Case Study: Xfinity Creative achieves award-winning creative efficiency and 7x project velocity with Adobe

Award-winning creativity from the cloud

Xfinity Creative, Comcast’s in-house creative agency for the Xfinity brand, had to launch virtually during the March 2020 lockdown while building a scalable model for creative and administrative work. The team needed a single source of truth to manage projects, onboarding, reporting, and collaboration across a fully remote agency, and turned to Adobe Workfront along with Adobe Creative Cloud for enterprise, Adobe Experience Manager Assets, and Frame.io.

Adobe implemented an integrated workflow centered on Workfront to connect project intake, approvals, dashboards, asset management, and video review. The results were substantial: Xfinity Creative reported a 7x increase in delivered project velocity, cut onboarding time by more than 50% from 5 days to 2, achieved 89% full-time staff retention, and targeted 3x savings in agency fees versus the previous year.

Xfinity Creative

Ephraim Gerard Cruz

Director of Operations and Software Initiatives Lead