Case Study: AvidXchange more than doubles opportunities and saves 30+ hours/week with Adobe Marketo Engage

AvidXchange switches to Adobe Marketo Engage, more than doubling opportunities through email campaigns

AvidXchange, a Charlotte‑based accounts‑payable automation company founded in 2000, needed a more scalable marketing platform and tighter alignment between marketing and sales to support fast growth. While campaign managers ran strong individual email programs on HubSpot, manual lead routing, limited segmentation, and slow CRM integration were creating operational bottlenecks and hindering nurture efforts.

By moving to Adobe Marketo Engage and centralizing marketing operations, AvidXchange automated MQL routing, integrated Marketo with its custom Salesforce instances, and implemented advanced segmentation and dynamic content. The change saved more than 30 hours per week of manual work, enabled a 4x increase in emails with nearly 3x higher CTRs, and more than doubled MQLs and opportunities—allowing the team to scale programs, support over 1,000 requests in the first year, and rapidly pivot campaigns when needed.

AvidXchange

Courtney Tobe

Manager, Marketing Operations and Marketing Automation