Case Study: Avantor achieves higher digital revenue and customer loyalty with Adobe Real-Time CDP

Avantor brings personalization to its martech operations and sees revenue and customer loyalty soar

Avantor, a life sciences company, needed a better way to understand its large, complex customer base and deliver frictionless, personalized ecommerce experiences. Using Adobe products including Adobe Real-Time Customer Data Platform, Adobe Marketo Engage, and Adobe Target, the company aimed to increase marketing revenue, reduce abandoned carts, and improve customer loyalty.

Adobe helped Avantor implement Real-Time CDP with seamless integration into its existing marketing tools, enabling stronger segmentation, automation, and consistent messaging across channels. The results were significant: Avantor reported a 120% increase in digital marketing revenue over 1.5 years, a 45% year-over-year increase in digital campaign revenue within four months, and abandoned cart campaign revenue up 182%.

Avantor

Sunil Unni

VP Digital Marketing, Strategy and Platforms