Case Study: AutoAnything doubles sales and boosts cross-channel revenue with Adobe Analytics (Adobe Experience Cloud)

AutoAnything improves revenue across channels by embracing insights delivered by Adobe Analytics

AutoAnything, a leading online retailer of specialized automotive products, needed to get more value from its data. Although using Adobe Analytics for years, the company faced challenges getting teams across merchandising and marketing to embrace analytics, correctly identify high-value audiences, attribute ad spend across online and offline channels, and reduce marketing waste and fraud.

By fully adopting Adobe Experience Cloud (including Adobe Analytics), training teams to be analysts, and unifying online/offline data with customer identifiers, AutoAnything gained clear customer journey insights and sharper audience targeting. The changes led to immediate business impact—fixing an indexing issue doubled product sales overnight, paid social and mobile revenue rose over 400%, and the company now accurately attributes revenue to channels while prioritizing high‑lifetime‑value customers.

AutoAnything

Brandon Proctor

President