Case Study: Forever New achieves omnichannel transformation and faster fulfillment with Adobe Magento Commerce

Australia’s Forever New reshapes online shopping with Magento Commerce

Forever New is a Melbourne‑based fashion retailer (founded 2006) with 200+ stores and a growing e‑commerce presence that needed to deliver a true omnichannel experience. The company faced challenges including poor mobile engagement, lack of real‑time inventory and allocation rules, the need to split orders across locations, and a global platform that could scale for faster time‑to‑market and improved in‑store pickup and fitting options.

Forever New upgraded to Magento Commerce 2 with Magento Order Management and integrated ERP, PIM, POS, WMS and CRM via MuleSoft, enabling ship‑from‑store, split shipments, “endless aisle,” automated exchanges and hop‑logic pick handling. The implementation cut abandoned carts by 20%, halved warehouse dispatch time, reduced inventory update latency to 15 minutes, dramatically lowered short‑pick cancellations and sped order processing from 15 hours to 30–45 minutes—boosting conversions, inventory visibility and omnichannel customer confidence.

Forever New

Carolyn Mackenzie

Managing Director