Case Study: Australian Traveller Media uncovers travel customer journey insights with Adobe

Australian Traveller Media uncovers insights into the travel customer journey

Australian Traveller Media, the publisher behind Australian Traveller and International Traveller, wanted to help travel companies better understand the full customer journey beyond their own websites. Working with Adobe and Helium, the company built a new audience insights service using Adobe Analytics and Adobe Audience Manager to address that visibility gap.

Adobe helped Australian Traveller Media track digital behaviour in real time, test content and campaign ideas, and collect direct reader feedback through surveys. The solution gave travel brands clearer insight into traveler preferences and marketing performance, helping them optimize messaging, improve audience targeting, and make more informed decisions across digital channels.

Australian Traveller Media

Quentin Long

Founder