Case Study: Audi Brussels achieves consistent global brand experiences and faster time-to-market with Adobe

Audi differentiates its brand experience using web content and digital asset management capabilities in Adobe Experience Manager

Audi AG, the German luxury automaker visited by more than 156 million people annually across 93 websites in 40 languages, needed to deliver a consistent, personalized brand experience worldwide while giving regional teams and dealers the flexibility to localize content. Key challenges included maintaining product correctness and brand standards, empowering local editors, integrating applications like the Audi Configurator, and speeding time to market.

Audi standardized on Adobe Marketing Cloud—primarily Adobe Experience Manager and Adobe Analytics—to centralize digital-asset and web-content management, integrate the configurator into the site, enable easy localization with drag-and-drop tools, and drive decisions with analytics. The result was more consistent global branding, faster page creation and content distribution, configurator usage by about 90% of customers, widespread adoption across markets representing 97% of sales, and improved predictive insights for inventory and sales.

Audi Brussels

Michael Adolf

Head of the Audi brand portal, Audi