Case Study: AU Bank achieves 3X higher engagement and 2X app adoption with Adobe Experience Cloud

AU Small Finance Bank goes big with Adobe Experience Cloud

AU Small Finance Bank (AU Bank), India’s largest small finance bank, needed to strengthen its digital-first customer engagement as it expanded services across website, app, WhatsApp, and video banking. To better understand customer journeys and support growth with more targeted marketing, the bank turned to Adobe Experience Cloud, including Adobe Analytics, Adobe Target, and Adobe Campaign.

Adobe helped AU Bank capture customer insights, personalize experiences, and orchestrate more relevant cross-channel campaigns while meeting security and compliance needs through Adobe Campaign Managed Cloud Services. The results included 3X higher engagement rates and a 2X increase in adoption of the AU 0101 mobile app, helping the bank improve customer journeys and drive more account and product sign-ups.

AU Bank

Ankur Tripathi

Chief Information Officer