Case Study: Argos achieves double online sales and up to 7,000% ROI with Adobe Marketing Cloud

Argos, maximizing digital marketing returns

Argos, one of the UK’s leading digital retailers with ~35,000 products, ~740 stores and about 130 million customer visits a year, needed better insight into multichannel customer behavior to grow web transactions and optimize marketing spend. The retailer sought a solution to integrate data across channels, turn raw metrics into actionable reports, and tailor online journeys (including Check & Reserve and mobile) to improve conversion.

By deploying Adobe Marketing Cloud—chiefly Adobe Analytics and Adobe Experience Manager—Argos gained granular reporting, segmentation, dynamic media and campaign analytics that enabled targeted retargeting and channel-specific experiences. The outcome: online sales roughly doubled to about 40% of total, campaign open rates rose 43%, click-throughs 37% and conversions 32%, with campaign ROIs from 1,500% up to 7,000%.

Argos

Jim Bassett

eCommerce Operations Manager, Argos