Case Study: Amplifon achieves 30% higher customer acquisition with Adobe Experience Cloud (Adobe)

Amplifon achieves 30% higher customer acquisition

Amplifon, a global hearing‑care company founded in 1950 and active in 21 countries, faced a complex, multi‑year sales cycle and the challenge of reaching seniors and their influencers while preserving a highly personal, trust‑based experience. The company needed consistent, relevant messaging across digital, print, call centers and 10,000 retail outlets to stand out against growing competition and nurture customers over time.

Amplifon implemented Adobe Experience Cloud (including Adobe Analytics, Audience Manager, Campaign, Target and Experience Manager) to unify online and offline data, build audience profiles, and deliver personalized, cross‑channel campaigns. The platform halved campaign build time (from one week to 10 minutes), enabled 3,000 campaigns in a quarter, doubled store visits driven by email, increased customer acquisition by 30%, and helped identify new audiences through integrated data.

Amplifon

Cristiano Grassini Grimaldi

Global Digital Transformation Director