Case Study: Americord achieves 90% faster campaign creation and a 30% marketing budget increase with Adobe Marketo Engage (Adobe)

Americord marketers earn a 30% boost in the marketing budget with the help of Adobe Marketo Engage

Americord, a New York–based leader in cord blood collection and storage, markets to expectant parents but was hampered by outdated marketing software that didn’t integrate with Salesforce or support multitouch attribution and effective lead nurturing—limiting collaboration, visibility into prospect behavior, and enrollment conversions.

By adopting Adobe Marketo Engage and integrating it with Salesforce, Americord deployed lead scoring, multitouch attribution, and reusable campaign assets (cloning/tokens), cutting campaign-creation time by 90%, reducing lead-to-enrollment time by 11% and cancellations by 22%, demonstrating that marketing influenced about one-third of revenue and securing a 30% increase in the marketing budget.

Americord

Geoff Krajeski

Marketing Automation Manager