Case Study: Amazon Web Services achieves a personalized digital customer journey with Adobe Experience Cloud

Amazon Web Services works with Adobe Experience Cloud as it reimagines B2B marketing

Amazon Web Services (AWS) needed to rapidly rethink its B2B marketing and event strategy when COVID-19 halted in-person conferences and customer meetings. To keep engaging customers at scale, AWS turned to Adobe Experience Cloud, using Adobe Analytics, Adobe Target, and Marketo Engage to create a more personalized digital journey for its major re:Invent event and other marketing programs.

With Adobe, AWS built a connected virtual experience that blended content, registration, email, paid media, and sales follow-up across channels. The 2020 virtual re:Invent expanded attendance to more than 300,000 people, and AWS reported stronger customer engagement and a more cohesive online journey that will support future hybrid events.

Amazon Web Services

Rachel Thornton

Vice President of Global Marketing