Case Study: Altisource achieves 6x faster campaign creation and 36x more monthly campaigns with Adobe Marketo Engage

Altisource tackles complex marketing challenges with Marketo

Altisource, a $1B+ Luxembourg-based provider of technology-enabled real estate and mortgage services with 12 distinct business units, faced a complex marketing challenge: engage both B2B and B2C audiences across sales cycles up to a year, increase campaign quantity and quality, and rebuild a fragmented marketing stack. Their previous email-centric system was cumbersome—requiring roughly 120 steps per campaign—and produced only about one email campaign a month across all units.

Altisource implemented Marketo Engage integrated tightly with Salesforce (and 15 other tools), using campaign-centered workflows and cloning to cut campaign creation to about 15–20 steps. The change delivered 6x faster campaign creation and enabled 36x more campaigns per month, while synchronized behavioral data and Marketo Sales Insight improved marketing-sales alignment and helped deliver more qualified leads to sales.

Altisource

Robert Smithline

Chief Marketing Officer