Case Study: Alshaya achieves rapid omnichannel ecommerce growth — 30 sites in 12 months and 268% YoY online transactions with Adobe Commerce and Adobe Consulting Services

Alshaya Group uses Adobe Commerce to drive a digital retail transformation in the Middle East

Alshaya Group, a 130-year-old Kuwait-based franchise operator of international retail and food brands across the Middle East, faced a rapid shift from mall-driven to digital-first shopping as social media adoption and COVID-19 accelerated online demand. The company needed to modernize and scale a legacy ecommerce platform quickly to deliver consistent, frictionless omnichannel experiences across many brands, channels, and markets.

Partnering with Adobe Consulting, Alshaya migrated to the latest Adobe Commerce, leveraged a global reference architecture and reusable templates, and fast-tracked site builds—launching 30 new ecommerce sites and 2 mobile apps (while migrating 30+ sites) in 12 months. The rollout increased online conversions by 15%, grew online transactions 268% year-over-year, and established a scalable, trained developer base to support ongoing omnichannel expansion.

Alshaya

Marc van der Heijden

Chief Technology Officer