Case Study: Allianz Australia achieves 30% lower cost per acquisition with Adobe Advertising Cloud

Allianz Australia boosts ad performance across search, display, online, and beyond with customer data and insights generated with Adobe Advertising Cloud

Allianz Australia, the local arm of the global insurer serving more than three million customers with a broad range of home, auto, life, business and travel products, faced a fragmented marketing stack that separated search, video, and TV buying. That siloed approach limited insights into how channels contributed to conversions and made it hard to reach the right audiences across traditional TV, connected/OTT devices, display and search.

By consolidating on Adobe Advertising Cloud (plus Adobe Audience Manager and Adobe Sensei), Allianz unified media planning, bidding and audience data to enable cross‑platform targeting, pod‑level TV placements, and AI‑driven budget optimization. The integrated solution delivered clearer reporting and more efficient buys—cutting cost per acquisition by 30%—while improving primetime TV effectiveness, reducing duplicate ad exposure, and enabling personalized ads across channels.

Allianz Australia

Mark Dawson

Senior Manager of Digital Optimization