Case Study: Algonquin College achieves 71% boost in lead generation and 18% sales growth with Adobe Marketo Engage

Algonquin College boosts leads and closed sales with Adobe Marketo Engage

Algonquin College, a large postsecondary institution in Ottawa with more than 55,000 students across full-time and continuing education programs, struggled with batch-and-blast email marketing that left it unable to track campaign effectiveness. With a widely varied prospect base and sales cycles ranging from days to years, the college needed to modernize communications and move from “hope marketing” to targeted, measurable conversion marketing.

Algonquin implemented Adobe Marketo Engage (chosen for ease of use and Salesforce integration) to gain real-time insight into web and campaign behavior and to deploy “advanced nurturing” with automated triggers and refined segmentation. The program boosted lead generation 71% year-over-year, increased sales by 18%, achieved click-through rates over 10% in some campaigns, and cut distribution/print costs by 50%, while improving ROI measurement and accelerating deal flow.

Algonquin College

Doug Wotherspoon

Executive Director of Advancement