Case Study: Albertsons launches a millennial-focused online marketplace in 4 months with Adobe Magento Commerce

Albertsons - Customer Case Study

Albertsons, one of the largest U.S. food and drug retailers, needed a faster way to attract millennial shoppers looking for artisanal, healthier and on‑trend products and to create a channel for its own lifestyle brands alongside curated third‑party vendors. Their existing WebSphere platform would have been too slow and costly to adapt, so the company sought a new marketplace solution to deliver an “endless aisle” of products and better serve changing customer preferences.

Working with McFadyen Digital, Albertsons launched a Mirakl‑powered marketplace built on Magento Commerce in just four months, integrating SSO, loyalty (Just for U), payments (Stripe), tax (Avalara) and analytics. The result: 170 sellers and 42,500 SKUs onboarded, more than 3,000 unique customers within three months, substantial cost and time savings, and a content-driven “Seller Stories” experience that drives discovery and tests new products for in‑store consideration.

Albertsons

Subroto Chakrabarty

Senior Director of Engineering and Digital Innovation