Case Study: BMF achieves realistic interactive website prototypes and faster approvals with Adobe XD (Adobe)

Advertising agency BMF prototypes live representations of a website for one of its biggest clients with Adobe XD

BMF is a Sydney-based advertising agency (est. 1996) that handles creative, media and digital work for major clients including ALDI. The team struggled to show website builds in a way clients and internal stakeholders could understand, which led to late feedback, last-minute fixes and a stressful build phase.

By adopting Adobe XD to create interactive, realistic prototypes, BMF made site designs tangible for clients, account teams and developers. This sped up feedback and approvals, transformed presentations and storyboarding, reduced last‑minute changes, streamlined workflows, and produced reusable specs and templates for future campaigns.

BMF

David J. Cook

Retail Studio Lead