Case Study: The Simply Group achieves stronger sales and ad performance with Adobe Advertising Cloud

Adventures in Paid Search — Why Online Retailers Rely on Good Data to Lead the Way

The Simply Group, a UK retailer of outdoor goods and leisure wear, needed a better way to manage paid search across its four brands—Simply Scuba, Simply Beach, Simply Swim, and Simply Hike. With audiences and keyword needs varying widely, the company wanted to move beyond manual, intuition-based marketing and use better data to improve targeting, relevance, and return on ad spend.

Adobe helped The Simply Group by using Adobe Advertising Cloud to automate and optimize search marketing with analytics-driven decision-making. The result was TSG’s strongest November sales ever, a 62% increase in return on spend during Black Friday week, and a 125% boost in revenue for Simply Scuba; Adobe also helped uncover a valuable Bing Ads audience, driving 87% higher orders and doubling revenue from Bing traffic.

The Simply Group

Sally Allsop

Head of Marketing