Case Study: Liberty Global achieves 11% more orders and rapid site rollouts with Adobe Marketing Cloud

Adobe Marketing Cloud helps Liberty Global bring its brand to life across websites supporting marketing, customer care, and media delivery internationally

Liberty Global, the largest cable operator outside the U.S. serving 34 million homes in 13 countries, faced a growing need to deliver richer, responsive, cross‑device digital experiences as services moved online. Its homegrown CMS couldn’t support HTML5, responsive design, or easy content creation by nontechnical marketers, which tied up IT with maintenance and limited personalization and faster time-to-market.

Liberty Global implemented Adobe Marketing Cloud—Experience Manager, Analytics, and Target—giving marketing teams an intuitive, reusable-component platform to create dynamic, media‑rich sites. The rollout produced 1,500 pages in eight weeks, reduced developer demand, and drove measurable gains: 11% more orders, 23% higher clickthroughs on CTAs, and a 68% conversion lift from targeted product tables, while enabling continuous optimization across devices.

Liberty Global

Morgan Evans

Director Online, Liberty Global