Case Study: Children’s Miracle Network Hospitals achieves increased online donations and donor engagement with Adobe Edge Animate

Adobe Edge Animate & Terralever: Children’s Miracle Network Hospitals

Adobe partnered with The Global Society for Digital Marketing Innovators (SoDA) and Children’s Miracle Network Hospitals to sponsor the HTML5-Off challenge with the goal of raising awareness and increasing click‑throughs to donation pages. Agencies were invited to use Adobe Edge Animate to create an HTML5 solution that would drive more meaningful engagement and boost online donations.

Adobe agency partner Terralever delivered a winning design in under a week: an immersive, colorful experience built in Photoshop and animated with Edge Animate that guides visitors through the donation process via an animated timeline and page‑level donation links. The design now appears on the Children’s Miracle Network Hospitals site, stays within brand standards, and is expected to improve usability and online donations while earning praise from the client.

Children’s Miracle Network Hospitals

Randall Shimkus

Senior Vice President of Interactive Production, Terralever