Case Study: Edge achieves a successful iPad digital magazine launch (1,500 downloads in 6 weeks) with Adobe Digital Publishing Suite

Adapting to a changing media environment

Edge is a Melbourne-based custom publishing house that traditionally produced print content for clients such as St.George Bank, Austar and P&O Cruises. As the market shifted to digital, Edge faced limited time, skills and resources to move into tablet publishing when Sportingbet asked them to create an app for its quarterly SportingMail—prompting a steep learning curve and a three-week deadline.

Edge used Adobe Digital Publishing Suite with InDesign to build the iPad edition, leveraging interactive video and scrollable frames to optimize content for the tablet. The app launched in three weeks, achieved 1,500 downloads in six weeks without paid marketing, generated positive customer feedback, won new business and expanded existing client opportunities, and became an ongoing assignment for Edge.

Edge

Jamie Ragen

Technology Director, Edge