Case Study: Active Network achieves 384% Facebook audience growth in one year with Adobe Digital Marketing Suite

Active Network grows social media audience 384% in one year using Adobe® Digital Marketing Suite

Active Network, the operator of Active.com and provider of the ActiveWorks platform for event registration and activity management, wanted to expand its social reach and turn social engagement into measurable website visits and conversions. The marketing team set three clear goals: grow the Facebook audience, drive incremental site traffic, and increase conversions.

Using Adobe Digital Marketing Suite (including Adobe SiteCatalyst and Test&Target) the team instrumented social posts, tracked impressions, clicks and conversion paths, and continuously tested content to optimize performance. As a result Active Network grew its Facebook audience 384% (to about 800,000), enabled rapid content development and measurement, gained visibility into revenue per Facebook fan, and refocused digital campaigns to improve conversion and ROI.

ACTIVE Network

Justin Ramers

Director of online Marketing, ACTIVE Network