Case Study: Industry West, a modern furniture retailer, boosts web revenue 40% and average order value 35% with Adobe Commerce (Adobe)

A small business with big ambitions

Industry West is a Jacksonville-based modern furniture retailer founded in 2011 that outgrew its original e-commerce setup and needed an intuitive, scalable site to support B2B trade partners, simplify purchasing, and drive broader online growth. The company sought a digital transformation to enable project-based wishlists, custom trade accounts, and easier collaboration for customers and partners.

By upgrading to Adobe Commerce, Industry West launched a project-focused storefront with wishlist and trade-account features, plus integrations for call tracking and email automation. In less than 10 weeks the new site saw over 700 SKUs added to wishlists and nearly 100 projects created, and the business posted a 40% increase in web revenue year‑over‑year, a 35% rise in average order value, and a 430% jump in customer phone calls.

Industry West

Ian Leslie

Chief Minister Office