Case Study: University of Oklahoma achieves a unified, brand-consistent, campus-wide online experience with Adobe Experience Manager

A leading public university uses Adobe Experience Manager to distribute content authoring campus-wide easily and efficiently while delivering a brand-consistent online experience

The University of Oklahoma, with nearly 30,000 students across multiple campuses, needed to unify a sprawling, department-driven web presence. OU’s challenge was to give hundreds of distributed, technical and non‑technical content owners a simple way to publish and update sites while preserving consistent branding, navigation, and integration with calendars and social channels.

OU adopted Adobe Marketing Cloud, centered on Adobe Experience Manager, to provide templated sites, digital-asset management, workflows, and social communities that link calendars, maps, and portal content. The platform empowered 200+ authors to maintain 89 sites, drove nearly 7 million visits with strong engagement metrics, improved content syndication and social reach, and delivered a more consistent, efficient online experience recognized with industry awards.

University of Oklahoma

Erin Yarbrough

Director of Web Communications, The University of Oklahoma