Case Study: INDG achieves faster, photorealistic product content with Adobe Substance 3D

3D product visualization The key to winning the content race

INDG, a product visualization studio working with major global brands, needed a faster way to create high-quality visual content for ecommerce, marketing, and product development. To meet growing demand across channels, the company used Adobe Substance 3D to digitize products and build realistic 3D assets that could replace or reduce traditional photography and physical samples.

With Adobe, INDG created photorealistic digital twins, generated images, videos, and interactive experiences at speed and scale, and enabled use cases like configurators, virtual stores, and AR try-ons. The approach cut prototype and sales sample needs by more than 50% and reduced catalog, DTC, and marketing photo requirements by 65%, while also lowering costs, speeding time to market, and improving sustainability.

INDG

Bastiaan Geluk

Head of Digital Fashion