Case Study: YA (promotional marketing services company) achieves 12% efficiency improvement and full project visibility with Adobe Workfront

YA Deploys Workfront to Support Breakneck Growth, Increasing Efficiency by 12%

YA is a Minneapolis-based leader in promotional engagement and marketing services, managing more than 3,500 programs and over 40 million consumer transactions annually for Fortune 500 clients. Rapid digital transformation and a surge in campaign volume (300–500 campaigns per month) exposed weaknesses in YA’s fragmented toolset—spreadsheets, email, and a legacy time-tracking system—which limited cross-team visibility, resource optimization, and faster time-to-market.

YA evaluated multiple tools and deployed Workfront companywide, bringing 150+ employees onto a single platform within months. The rollout established real-time collaboration, a central project repository, and integrated time-tracking, producing clearer accountability and utilization insight; YA reports a 12% improvement in efficiency, full visibility into staffing, and greater project transparency to scale more complex, faster work.

YA

Chris Behrens

President and CEO