Case Study: Premier Farnell achieves streamlined marketing workflows and complete visibility with Adobe Workfront

Workfront helps Premier Farnell marketing ops team become more efficient and effective

Premier Farnell, a Leeds-based electronics company, faced slow, manual marketing operations with fragmented tools, limited visibility, and no direct link to the marketing plan. These issues made prioritisation, resource management and budget tracking difficult across a global marketing function.

By implementing Workfront, Premier Farnell standardised and automated workflows from campaign request to sign-off, managing about 200 marketing activities per quarter across 27 countries. Real-time, configurable reporting improved resource allocation, forecasting and budget tracking, reduced manual steps, and increased transparency and collaboration across regional teams.

Premier Farnell

Louise Reynolds

Global Senior Marketing Workflow Specialist