Case Study: Red Hat speeds global content creation with Adobe Workfront

Red Hat cuts content turnaround from days to minutes with Adobe Workfront

Red Hat, an IBM company and provider of enterprise open-source software, faced a challenge in managing its global marketing content. With fragmented workflows across over 100 markets, the company struggled with slow turnaround times, inconsistent brand integrity, and difficulty tracking requests. To modernize its content supply chain, Red Hat partnered with Adobe, implementing a system built on Adobe Workfront, Adobe Experience Manager Assets, and Adobe Express.

The Adobe solution consolidated multiple repositories into a single governed library, streamlining workflows from intake to delivery. This provided greater visibility and accelerated asset creation, allowing marketers to make on-brand edits quickly. The results were significant: a 75% consolidation of repositories, campaign turnaround reduced from days to minutes, and AI-driven initiatives delivering double-digit engagement lifts, including a 12% increase in open rates. Adobe's tools, including generative AI like Firefly, also slashed production times for some assets from several days to just a few hours.

Red Hat