Case Study: TSB transforms personalized banking experiences with Adobe Workfront

TSB reduces content creation time 60% with Adobe Workfront

TSB, a UK bank, aimed to extend the personal engagement of its branches to its digital channels to build customer confidence. To achieve this, they partnered with Adobe and implemented Adobe Experience Platform to gain a unified customer understanding and deliver personalized experiences across all touchpoints.

By leveraging Adobe solutions including Real-Time CDP, Journey Optimizer, and Workfront, TSB connected customer data and automated personalized journeys and content workflows. The results included a sixfold increase in customer acceptance of personalized offers, a reduction in branded asset creation time from seven weeks to seven minutes using Adobe Firefly, and over 1,000 customer experience use cases designed to make banking simpler.

TSB