Case Study: Trendline Interactive achieves 20% efficiency gains and streamlined project management with Adobe Workfront

Trendline interactive streamlines processes, increases efficiency 20%

Trendline Interactive, an independent email marketing agency with teams across Austin, Portland and Chicago, struggled with fragmented project workflows: teams used Basecamp for tasks, Harvest for time tracking and InVision for design reviews, which made coordination, resourcing visibility and timely responses difficult across a distributed workforce.

The agency consolidated those systems into the cloud-based Workfront Agency Work Management solution, integrating project and workflow management, time-tracking and digital proofing (with Google Drive integration). The change gave one master collaboration platform, clearer resource views and standardized templates—resulting in a 20% improvement in efficiency, a 10% increase in team productivity, nearly a 50% reduction in process steps (from ~70 to ~45) and the elimination of three separate tools.

Trendline Interactive

Molly Privratsky

Director of Email Operations, Trendline Interactive