Case Study: Trek Bicycle achieves 30% higher on-time delivery and more innovation time with Adobe Workfront

Trek Bicycle Increases on-time Delivery and Innovation With Workfront

Trek Bicycle, a leading bicycle manufacturer, needed to accelerate and better coordinate new model introductions because its revenue depends on timely product launches. Dispersed teams across product development, industrial design and testing lacked visibility and spent too much time on manual reporting and follow‑up, leading to misalignment and project delays.

By deploying Workfront as a single platform for updates, communication and real‑time dashboards, Trek centralized workflows, identified and removed root causes of delay, and improved resource decisions. On‑time delivery rose from 50% to 80%, project managers recovered about 30% of their time for innovation, and the company captured millions of dollars in additional revenue while becoming more agile.

Trek Bicycle

Steve Malchow

Vice President of Operations