Case Study: Royal Society of Chemistry achieves 80+ hours saved per month and 48% improved on-time delivery with Adobe Workfront

Royal Society of Chemistry Marketing and Creative Team Improves Productivity, Saves 80+ Hours a Month with Workfront

The Royal Society of Chemistry (RSC), a UK not‑for‑profit with more than 51,000 members, faced inefficient, manual, document‑based marketing processes that made it hard to see project status, prioritize work, or track individual time. After reorganizing its marketing function—supporting everything from education and journals to events and membership—the team needed a way to standardize workflows and understand capacity across many stakeholders.

RSC implemented Workfront with consultant‑built templates, a request queue, custom forms and time tracking to automate approvals, centralize project details and increase transparency. The change gave a 30‑person marketing and 7‑member creative team real‑time visibility and capacity planning, saving more than 80 hours per month, boosting on‑time task delivery from 60% to 89% (a 48% improvement), and freeing staff time for career development.

Royal Society of Chemistry

Carys Hayler

Direct Marketing Manager