Case Study: Rijk Zwaan achieves faster product launches and full visibility with Adobe Workfront

Rijk Zwaan launches new products more effectively with Workfront

Rijk Zwaan is a Dutch vegetable-breeding and seed-production company (ranked among the world’s top five) whose dispersed product teams struggled with limited visibility, fragmented tools, and time-consuming tracking, reporting and prioritization as the business scaled. These issues made collaboration across locations difficult and slowed product development and launches.

Rijk Zwaan implemented the Workfront modern work management platform to manage product development from concept to launch; the solution was easy to onboard, customizable, and enabled standardized processes and automated workflows. The result: complete, real-time visibility, fewer emails and meetings, better resource and risk management, improved product prioritization and faster, more on-time product launches, with plans to extend Workfront to production, operations and marketing.

Rijk Zwaan

Ellen Kreijveld

Portfolio Manager