Case Study: Northstar New Jersey achieves a 360-degree view of marketing and sales projects with Adobe Workfront

Northstar New Jersey Lottery Group Gains 360-Degree View of All Marketing and Sales Projects with Workfront

Northstar New Jersey Lottery Group, a marketing and sales partner for the New Jersey Lottery formed by IGT and Scientific Games, faced fragmented, manual processes that constrained tight monthly deadlines for POS, advertising, web, and retail materials. Teams relied on emails and multiple apps (Excel, PDFs, Word), which caused lengthy approval cycles, lost or late feedback, frequent rework and reprints, and incomplete reporting that captured only a portion of total projects.

In December 2014 Northstar deployed the cloud-based Workfront Marketing Work Management solution, adding standardized request templates, digital proofing, Outlook integration, compliance checklists, and dashboard reporting. The platform delivered a 360-degree view of work, sped approvals by about 24 hours, enabled 90% faster and more accurate reporting, increased managed monthly projects from ~50 to 80, reduced time spent searching for files, improved meeting efficiency, and streamlined compliance.

Northstar New Jersey

Laura Antos

Senior Manager, 360 Marketing Operations