Case Study: Nordstrom achieves streamlined, time-saving marketing workflows with Adobe Workfront

Nordstrom Connects Critical Applications Through the Use of Workfront Fusion

Nordstrom, the Seattle-based fashion retailer, faced a fragmented marketing technology stack with many disparate apps, duplicate manual processes, and pressure to keep up with constantly changing campaign needs. Marketers regularly had to leave Workfront to report issues in ServiceNow or recreate project data in a separate LinkGen form, wasting time across hundreds of projects each week.

Nordstrom piloted Workfront Fusion to connect Workfront with ServiceNow and LinkGen via code-free integrations, automating data and workflows between systems. The integration eliminated duplicate project forms, reduced manual steps, and freed roughly 10 minutes per support request (about 3+ hours weekly, ~175 hours yearly), boosting productivity and allowing teams to redirect time to higher-value work.

Nordstrom