Case Study: Lumen Technologies achieves faster, more personalized campaign delivery with Adobe GenStudio for Performance Marketing

Lumen Technologies speeds campaign launches 3x with Adobe Workfront

Lumen Technologies, a Fortune 500 network services provider, faced mounting pressure to deliver more personalized digital campaigns across more platforms at greater speed. To address this challenge, they turned to Adobe and implemented Adobe GenStudio for Performance Marketing to connect their teams, tools, and timelines.

The Adobe solution enabled Lumen to rapidly generate, activate, and optimize on-brand marketing content using AI. Results included a 3x faster time to market for social campaigns, a 65% reduction in time to produce Meta ad variations, and the ability to scale creative output across multiple personas and verticals, which increased brand awareness and campaign agility.

Lumen Technologies