Case Study: Kiwibank achieves streamlined marketing workflows and cost savings with Adobe Workfront

Kiwibank Automates Marketing Asset Management and Project Request, Approval, and Reporting Processes with Workfront

Kiwibank, a Wellington-based New Zealand bank with more than 2,000 employees and 150 branches, struggled with fragmented marketing processes: a 20-person marketing team had inconsistent project tracking and reporting, paid roughly $68,000/year in agency asset retrieval fees, and relied on slow, paper-based approval workflows that impeded compliance and timeliness.

To fix this, Kiwibank deployed Workfront Marketing Work Management along with Workfront Digital Proofing and Digital Asset Management to centralize request intake, automate templates and approvals, and store assets in a single repository. The result was complete project visibility and real-time reporting, faster digital sign-offs with audit trails, and lower costs and risk from reduced agency retrievals—improving efficiency, compliance, and collaboration.

Kiwibank

Vesna Nixon

Personal Marketing Lead