Case Study: Kids II achieves a 50% efficiency increase and faster time-to-market with Adobe Workfront

Kids II Deploys Workfront EnterpriseWide to Scale Innovation, Increasing Efficiency by 50%

Kids II, the Atlanta‑based maker of baby and infant products (Bright Starts, Ingenuity, Baby Einstein, Oball) with 14 global offices, faced inconsistent project visibility and collaboration after years of disparate systems. Teams relied on email, spreadsheets, and frequent meetings, causing confusion over task ownership, duplicated work, and delays that threatened time to market.

To fix this, Kids II deployed Workfront enterprise‑wide to centralize requests, templates, dashboards, and API integrations (Dropbox/Adobe DAM, Slack, Host Analytics) and to support Agile IT workflows. The rollout to 500+ employees boosted predictability and collaboration and delivered measurable gains: ~50% increased efficiency, 90% reduction in IT email, 80% administrative time savings, 70% fewer marketing iterations, 50% less meeting time, and consistent, real‑time reporting.

Kids II

Nashira Betton

IT Project Manager